PODCAST

Building THEOS Cyber, Embracing Growth, and the Journey Ahead

Alex Hudelot

Building THEOS Cyber, Embracing Growth, and the Journey Ahead

Episode 1 - Season 1

37:05 min

Alex Hudelot

Building THEOS Cyber, Embracing Growth, and the Journey Ahead

Episode 1 - Season 1

37:05 min​

Listen on:

About the Guest

Alex Hudelot
Founder & Chief Security Officer

Alex Hudelot
Founder & Chief Security Officer

With over 15 years of experience in cybersecurity, Alex Hudelot is a seasoned leader specializing in transformative security solutions. As the Co-Founder and Chief Security Officer of Theos Cyber, Alex drives the company’s mission to empower businesses across the APAC region with intelligence-driven, proactive cybersecurity services. Under his leadership, Theos Cyber has established itself as a trusted partner for organizations seeking to stay ahead of evolving threats while aligning security strategies with business objectives.

Alex’s career highlights include serving as Chief Information Security Officer for a leading cryptocurrency platform and as a Senior Solution Architect at BT Global Services, where he spearheaded large-scale security transformations and implemented effective, practical security strategies.

Passionate about mentorship and community collaboration, Alex actively contributes to shaping the next generation of cybersecurity leaders. He holds multiple industry-leading certifications, including CISSP, CISM, and PMP, reflecting his commitment to excellence and continuous professional growth.

Credits:

Presented by: Paul Jackson
Studio engineering and editing: Roy D’Monte
Executive producers: Paul Jackson and Ian Carless
Co-production by: THEOS Cyber and  W4 Podcast Studio

Paul Jackson: Wherever you are in the world, hello and welcome to THEOS Cybernova Podcasts. Before we begin, I’ve got a quick favor to ask from you. There’s one simple way that you can support our show, and that’s by hitting the follow or subscribe buttons on the app you’re listening to right now. It makes a huge difference in helping to get the show out there to as many people as possible. So please, please give us a hand and click that button now. Thank you very much.

The THEOS Cybernova Podcast, hosted by Paul Jackson. As I mentioned, this is the very first episode of THEOS Cybernova. My name is Paul Jackson, and each week I’ll be digging into the latest trends, challenges, innovations, and stories that are shaping the cybersecurity landscape. I’ll be bringing on many guests who, together, form a fantastic mix of leading industry experts, thought leaders, technologists, legal experts, and other insights into the cyber landscape.

Whether you’re a professional in the field or you’re simply curious about staying safe in the digital age, we hope that the THEOS Cybernova Podcast will offer valuable knowledge and actionable insights for everyone.

So, here we are, the first episode! Our first guest is the founder of THEOS Cyber, Alex Hudelot. Alex, welcome. This is more of a conversation because you’re the founder of THEOS. I’m the newbie, the new CEO. And I think the question on everyone’s lips right now, Alex, is: Why? Why have you stepped aside as the CEO of THEOS and let me take the reins? But before we get to that, perhaps just tell everyone a little bit about your background and your journey in cyber, and what led you up to this point where you’ve made this decision.

Alex Hudelot:  Hi Paul, well, thanks for having me as the first guest. Before we get into the big why question, a bit about myself. I’ve spent roughly the last 15 years in cyber. Originally, I’m from France—you may hear that from my accent—but I quickly moved on, working and living in different parts of the world, in the UK and the US. I found myself landing in Hong Kong about 15 years ago.
From a cyber perspective, I spent most of my career on the consulting side, solution architecture, helping organizations go through transformation programs, understanding where they are, what risks they are facing, and how we could accompany them to the next level—building better cyber resilience and being more proactive in mitigating threats.
Six years ago, I found myself starting my own business, THEOS. You could say that I’m a security engineer turned entrepreneur. It’s been a very interesting journey, with a lot of ups and downs. I wouldn’t have it any other way. It’s been fantastic. And we’re still here—touch wood—things have been going well.

Paul Jackson: That’s excellent. So tell us then, why did you make the decision to step aside as CEO after building the company, going from a startup to being an established force in the Asia cybersecurity landscape?

Alex Hudelot: Yes, and you know what? This is probably the question I’ve been asked the most over the last couple of weeks, ever since we announced that you were joining us as CEO of THEOS. Well, look, I think you have to go back to the early days. When I started the company, it was essentially just myself and a couple of folks I was working with. At that time, we were all engaged with a cryptocurrency exchange. We were slowly building their cyber capabilities, but long story short, it was tough times for us and that market. Unfortunately, that company didn’t really make it.

There were a couple of areas during that experience that really struck me. First, I spent most of my career on the service provider side—consulting, system integrator roles. For once, I was working internally, and that’s really not what I liked. What I really enjoy in my day-to-day work is collaborating with security and technology leaders, figuring out their challenges, and finding ways to strike the right balance between technical challenges, security ambitions, financial constraints, and the commercial realities we all live by.
When I was internal, I had those challenges to solve, but within only one organization. It was slow-moving, whereas I really enjoy working with many organizations, seeing how the market is moving, and having conversations about the latest trends. When the opportunity arose to figure out what the next step in my career would be, I thought, Why not give it a try? It was my first venture.

We started humbly—one project at a time, one client at a time. Every step forward was about reinvesting and capitalizing on what we’d built. Over time, we grew organically. About six to twelve months ago, we started thinking, What’s next? We could continue what we were doing and remain successful, but as a company, where do we want to go?

Alex Hudelot: But as a company, where do we want to go? We managed to get this far, but what’s the next step? What’s the next big challenge? And it’s not just for the company—it’s for all its people, for myself, for our leaders internally, and for the rest of the team. There was this big question mark of What’s next?

Around mid-year 2024, we started digging in, putting our heads together, and figuring out a vision and a plan we now call THEOS 2.0. THEOS 2.0 is about stepping things up. It’s about going from where we are—as you said, a startup—to becoming a leader in the APAC region when it comes to cybersecurity.

That takes a lot more than just wanting it or working harder. It takes a shift in mindset, a new level of leadership, fresh ideas, innovation, drive, and perhaps even a cultural shift. As we shaped that plan and started rolling out strategies, the opportunity arose.
You and I had a chat. Over the years, we’ve had conversations here and there—over coffee or tea—saying things like, What if one day we could work together? It wasn’t planned, but the timing was perfect. The way I remember it, we had a chat on Friday, and maybe a week later, you were set to join. It felt like the stars aligned.

For me, it was about bringing in your expertise, leadership, and ideas to drive this next phase. As for myself, as any entrepreneur will tell you, when you start your business, you’re the head of everything. You do things you love and things that just need to be done. With you coming on board, I get to focus more on what I love and hopefully less on the administrative side. It’s a win-win for everyone.

Paul Jackson: It is a win-win for everyone. The second most-asked question is obviously why I made the decision to move as CEO of THEOS. But before I delve into my perspective on this, one more question about THEOS: Why the name? Where did “Theos” come from?

Alex Hudelot: Oh, THEOS. Funny story. When we decided to start the company, we did what many founders do—you go online, search for names of stars, constellations, planets, and Greek gods. You venture into mythology. While Googling potential startup names, one kept coming up: THEOS.

What really clicked was that my son’s name is Theo, so it resonated on a personal level. It felt like the planets aligned. The moment I saw the name, I thought, This is it. This is the one. And it stuck.

Paul Jackson: I love it. It’s a great name. Congratulations on bringing the firm to where it is now—it’s been a huge success. Now, on to why I made the decision to move to a smaller but established company and take on the responsibility of running THEOS. It’s a good question.

For those who don’t know me, I’ve been in the Asia-Pacific region since 1988. That’s quite a while. What brought me here was law enforcement. I joined the Royal Hong Kong Police, as it was known then. Even though I had a technology background as an engineer, I wanted something more outdoorsy. The police appealed to me, so I took the plunge, applied, got the job, and moved out here. 

In the mid-1990s, everything began to change. The mobile phone market opened up, the internet became more prevalent, and the police needed someone with my kind of background to lead teams investigating and gathering intelligence on emerging technologies. That reignited my hunger for cyber work.

And I’ve been very fortunate to be a pioneer in this field, particularly in digital forensics and incident response. I worked with Interpol around the region and in Europe, running training and capacity-building programs for law enforcement. I’ve been privileged and lucky to have had that start in my career.

But inevitably, it was time to move on. Around 2010, I joined J.P. Morgan. And again, luck and timing—you mentioned luck and timing, Alex—and it was the right time for me to move into the big banking world. I was privileged to be promoted quite quickly and moved to the U.S. to head up their cyber investigation capability during a very interesting period in their history. If you look back, 2014 saw the world’s biggest bank breach and a number of other incidents. It was a priceless experience—something you couldn’t buy.
Eventually, that experience led me into consulting when I returned to Asia from J.P. Morgan, and I’ve been loving consulting ever since. It resonates with what you said earlier, Alex—that working with multiple clients, hearing different perspectives, and solving different problems gives you a new challenge every day. That’s why I moved into consulting and have never looked back.

Now, things change all the time with the companies you work for, especially when you’re not calling the shots from the very top. You spoke to me at exactly the right time when one of those changes was happening. I already had another offer lined up, doing pretty much what I was doing in my previous role, but what you said resonated with me.

A lot of people had said, “Hey Paul, why don’t you set up your own firm—Paul Jackson Cyber or something similar?” I’d never been brave enough to do that like you did, Alex, and I admire you for taking that leap. When we chatted, I realized this was an opportunity to do something impactful without going through the initial startup pain you had endured. I was joining at the right moment—when THEOS was already established but needed someone to take it to the next level. The risks were lower, and the firm was already an established brand with great people.

When I looked at the team you’ve assembled and heard testimonials from clients, I immediately thought, Wow, this firm takes cybersecurity seriously. The personal touch, the capability, and the brilliant people you’ve brought into THEOS stood out. They do excellent work for clients. The old expression about standing on the shoulders of giants applies here. I feel privileged to be in this role, and it takes my career development to a new level. Being CEO comes with different responsibilities than being a regional head or managing director, and I’m thrilled to be part of this journey.

This is a new challenge for me, and it’s given me renewed energy. I’d love to leave a legacy here with this company. As you rightly said, we aim to position THEOS as a leader—Asia-focused, with minimal geopolitical influence—focused on doing the right thing for clients, understanding their needs, and delivering. The fact that you’ve moved into a more technical role means the firm can go from strength to strength, developing new innovations in technology and better meeting our clients’ needs.
So that’s my story. I’m really happy to be here. Now, going back to you, Alex—what makes you feel most proud about what you’ve achieved so far? What’s your feeling of pride around THEOS?

Alex Hudelot: Wow, good question. I think it’s probably the team we’ve been able to assemble. I often say that when I started the company, I had the opportunity to create my own job and, in a way, my own employer. That allowed me to focus on the culture, the values we stand for, and the traits we look for in individuals—curiosity, enthusiasm, passion for solving problems, and a passion for clients.
The little fire I have in me—those are some of the traits I look for in our team members. I think my proudest moment is assembling that team, seeing them grow, and watching them embrace new challenges. Sure, we face moments of tension, like any business or team, but the underlying principles and values we share drive us to the right place most of the time. We’re driven by the same motivations and passions, and that’s what gets me up in the morning. I believe that’s what motivates the team as well.

Paul Jackson: One of the advantages we both have is that we’ve worked on both sides of the table. We’ve seen cybersecurity from all perspectives—government, big finance, consulting, and more. You’ve obviously set up THEOS to deliver specific services. Perhaps you’d like to elaborate on those services so our listeners can understand what THEOS delivers today. Also, where do you see THEOS going next? What additional services do you think THEOS should offer?

Alex Hudelot: Sure. Currently, we deliver two main capabilities: cyber defense and offensive services.

On the defense side, we’ve built, run, and scaled threat detection and response capabilities. We focus on acquiring telemetry in clients’ environments to enable them to identify threats as early as possible. A few key areas guided how we shaped this service. First, there’s the common challenge of slow response times. When threats are detected or incidents are triggered, it often takes too long for someone to start investigating. We’ve focused heavily on speed—responding quickly with the right processes, people, and technology.
Second, we ensure we provide a level of response. Organizations don’t want someone just telling them what to do—they want someone to help them do it, or at least hold their hand through the technical challenges. Our threat detection and response services emphasize speed, visibility, and effective response, ensuring threats are detected early and mitigated quickly.

On the offensive side, we have a team of ethical hackers who conduct penetration testing and red teaming. They test everything from applications and cloud environments to Active Directory and broader infrastructure. We’ve even run exercises for global organizations spanning 50 countries and 100,000 employees. These services scale based on the business’s needs, the nature of the threats, and the desired outcomes of the exercises.

Alex Hudelot: So that’s sort of where we currently are. Obviously, there’s, you know, there’s huge expectations with you joining, that we are going to get ourselves into the DFIR space, which, you know, will happen, you know, soon enough. And that will be, you know, really about focusing on enabling companies to be, you know, more resilient in events of compromise or cyber events of significance. Helping with, you know, actual investigation when it comes to the nature of incidents, when it comes to identifying root causes. And, you know, obviously the recovery and sort of aftermath of the situation.

So, you know, we’re quite excited, obviously, to get into that space and offer additional capabilities to organizations and clients to help them be more cyber resilient.

Paul Jackson: Yeah, I think you make a very good point. And obviously, it is my background—the incident response space, the forensics and incident response space. And it’s been a top priority of mine since joining THEOS, obviously only a month and a bit in. But there is a big gap in the market. So, if I could just talk to that a little bit.

What we’re seeing in Asia is that companies are now required or bound by increasingly harsh regulations and laws to have notification processes in place for any incidents, to have incident response plans in place, and to have tested those incident response plans. Because resilience is the key now. It’s no longer about cybersecurity. The question is cyber resilience. How can you cope with an incident, and how quickly can you recover?

And part of those recovery plans is having a firm like ourselves on standby to respond should there be an incident, to give expert assistance in helping to determine the root cause of an incident, to ensure that the incident hasn’t spread. There are no further backdoors being planted, there’s no other gaps within the organization, and to help them clean up and resume operations and business as quickly as possible.

So retainers are critical. And companies throughout Asia now are looking to companies like ourselves to provide that fireman—almost like a fireman-type service—where should something bad happen, we’re on the end of a phone call and we’re ready to respond, to put out that fire, or to put out that cyber fire, if you like, as quickly as possible and just minimize their losses.

So this is something we know there’s a gap in the market for. We are positioned in Asia. We are Asia-focused. And a lot of the companies providing these services currently are headquartered in the U.S. or Europe, and their footprint in Asia is limited. So we can provide personalized service here in Asia. There’s a gap in the market for this, and we have the expertise coming on board, and we will be building a world-class team that is able to deliver this.

And, you know, it all syncs together as well with the other teams. So as CEO, I’ve got to also look at motivation of the team, retention of staff, and attracting the top talent. And what I found is that the—you know, you spoke about our ethical hackers, right? Well, yeah, sure, they love doing what they do. They love pen testing. They love doing the red team testing to a very high standard. But what they love even more is solving problems, right?

And very often, when we’re faced with complex incidents—hacking incidents, ransomware incidents—the underlying breach or the patient zero is hard to determine. And because they have a hacker mindset, they’re able to often look at the evidence, look at metadata, determine how the hacker got in, what steps they took, and hence help us with the remediation.

Paul Jackson: So they play a very important role. And I hate to see companies where these roles are siloed. And I’ve seen that in the past where, you know, the pen testers will be kept in one room and they don’t really talk to the investigators. And that to me is wrong, right? You’ve got to have this collaboration because both skill sets are needed.

Right. And obviously, when you have an incident, that means something’s gone wrong in the organization, something, there’s a gap occurred, and again, we have the monitoring and threat detection, threat hunting capability that can help those organizations, once they’ve had a breach, to enhance their overall security posture.

And just make sure it doesn’t happen again and make sure that they are fully protected moving forward. So all of these moving parts fit together. So you’re right, Alex, it did make absolute sense to expand the range of service into DFIR.

So for those of you listening, watch this space, the announcements will be made soon. But yes, THEOS is there and THEOS is going to be hitting the DFIR scene in Asia in a big way.

Alex Hudelot: I wanted to just, you know, sort of carry on, on, on, on something on piggyback on what you, something you just said, in terms of the synergies and, we talked a bit earlier about the team and the motivations and obviously for a business of our nature, you know, talent is, you know, predominantly our, really our business engine, so to speak.

And, you know, the, keeping the interest and that burning fire alive is also done through, you know, exposing individuals to areas that they’re, that are not their core focus or that are not their, you know, core to their job description.
You, you took the example of an investigation where we take a, you know, we could involve folks from, from the ethical hacking team. Actually, the opposite is also true.

We see ourselves sometimes in exercises where, you know, our team is trying to get a foothold into an organization and is really struggling. And they’re not really sure why they’re different attack vectors are not working, why their scripts are being called out, why are they being blacklisted, et cetera.

And, interestingly on some occasions, some of the folks from the SOC basically come in and, you know, have a look at what they’re doing. And they sort of like, well, yeah, obviously, because I can see that it’s you because you’re doing this or, you know, you’re using that sort of tool and, you know, we have detection capability for that sort of thing.

So we know right away, you know, we, we see you coming a mile away and, you know, we know how to respond and how to block that. So, you know, one way that perhaps would make it more stealth or would make it harder for us to see would be, you know, maybe to tweak this or, you know, maybe hide some of your, you know, metadata or put yourself behind a wall for that sort of thing.

And more often than not, it actually works as well. So those synergies and the way teams help each other actually goes really, really both ways
And, I think the other sort of example around those synergies and the collaboration is all around the threat intelligence and the information that we acquire, that we gather. You know, we sort of have internally a single source, I mean, a single point where we aggregate all the intelligence that we gather from our partners, that we gather from open source, data feeds, et cetera, some that we produce ourselves.
And we aggregate all of these and then we make it available to everyone internally, obviously, so that if it’s in the threat detection and response space, obviously all that intel is fed into our platforms that we, you know, continuously update and get higher fidelity on these.

If a team manages to write a new exploit that bypasses, you know, EDR A or EDR B, once the exercise is concluded, we give that intel to our SOCs so that they build new models or new detection capabilities so that the next customer on which, you know, this is being tested on is not going to work.

It’s going to be detected right away. So for me, it’s a bit of a virtuous circle. The more one of the team is able to come up with, you know, a little bit of an advancement, and everyone benefits from it. And then anything after that is just compounding.
And over time you build that virtuous circle that just, you know, advances everybody together.

Paul Jackson: I agree a hundred percent. And, you know, often we refer to the combination of the blue team and the red team as being a purple team, kind of exercises. And we know more and more companies are looking to bring in these kinds of exercises to test their capabilities, both on the defense and the offense side.

And, you know, with THEOS having that capability on both sides of the house, it enables us to work with our clients much more effectively in this manner.

And additionally, you know, another area, I mean, there’s so many possibilities, but another area where aligning or combining the strengths leads to, you know, such an effective capability is in tabletop exercises, crisis exercises.
Because, you know, as I mentioned at the beginning of this podcast, resilience is a real focus for organizations around Asia and regulators and authorities are requiring an increasing number of companies to test their security through effective crisis exercises and, you know, show the results to the regulators, et cetera.

And we’ve moved from the days where, you know, a consultant would come in and just put a scenario on a PowerPoint for leaders to go, “Oh yes, what do we do? We’ve got ransomware. Should we pay the ransom? Shouldn’t we pay the ransom?”
And fairly high-level decision-making to much more integrated exercises whereby you deliver the exercise on a technical level to the blue team within the organization. So they are receiving alerts that are relevant to their systems that they have deployed within their organization and watch how they escalate the severity of those incidents up through the chain.

So it tests not only their ability to detect these kinds of incidents but also their communication skills in explaining the severity and the impact of such an inject up to the leadership. And then they make decisions based on information provided by their own teams, rather than us as consultants coming in and spoon-feeding it.

So these are the kinds of evolutions of crisis exercises that, you know, having a blue team and a red team that works together seamlessly, and an investigation team, can provide to clients and help them to effectively test their readiness and response capability.
So all very exciting stuff. And, I think these are going to be examples of the topics that myself and perhaps yourself, Alex, as hosts, we’ll be discussing with external experts, you know, the leaders in the industry from all sorts of backgrounds.
And there’s so many topics we’re going to be focused on as we go through this series of podcasts. But, you know, for this opening or this intro podcast, you know, I think we’ve achieved what we set out to do, which is to give everybody an understanding of a, who we are, what we do, and more background on THEOS.

And these are exciting times in Asia. The dynamics are changing across the region, and the skills and the services that can be provided by THEOS can help to build a much stronger infrastructure right across the region. And we’re proud to be spearheading this, I think.
So Alex, any final words before we close off this podcast?

Alex Hudelot: Well, first of all, thank you for having me as your first guest.

Second, I’m very much looking forward to the podcast series. I think it will be an opportunity to hear different thoughts, to have the opinions of various participants that more or less form the cybersecurity ecosystem.
Also, perhaps various opinions from different locations within APAC. You know, there are obviously common challenges, but also very specific areas, whether you’re looking at Hong Kong or Singapore or the Philippines or Malaysia, et cetera.
And I think it would be a good platform to hear those thoughts, to compare notes as well. And for everyone to get away with some insights, something interesting, and maybe some thoughts as well that they can take back to their organization

Fully agree. I think a lot of what we hear is very U.S.-centric or very Europe-centric, and it’s nice to have a voice of Asia and hearing those perspectives from our region that we call home.
I have one final question for you before we close up though, and you may or may not know, Alex, but I’m a real music lover. I have an extensive vinyl record collection at home, and it’s what I do to unwind. I like reading and listening to music. And I’m sure you listen to a bit of music at the moment, because it all helps us concentrate sometimes when we’re focused on work.
What are you listening to currently?

Alex Hudelot: Currently, so I tend to listen to music depending on, I think like most people, depending on the mood I’m in. And I’ve been sort of training for Hyrox and fitness challenges. And that also coincided with Linkin Park announcing they’re doing a tour this year.

And so I’ve been listening to Linkin Park quite heavily in recent weeks. Not my normal sort of playlist, but it kind of brought back a lot of memories. And it’s kind of energizing and, you know, keeps me going if I need to focus and just go for it.

Paul Jackson: You surprised me, you surprised me, because I was going to guess like Jean-Michel Jarre or Air or something like that, but Linkin Park. Wow, that’s pretty good.

All right, Alex, thanks so much for being a part of this first podcast. Obviously, you know, we’ll be talking further as we go through these series of podcasts, but like you, I’m so looking forward to hearing the perspectives and getting some interesting insights from the guests that we have lined up.

And believe me, there are some excellent guests that we have in this series. So I’d like first of all to thank you, Alex, and just to say thank you to all the listeners and don’t forget to click that like button and subscribe button on whatever service you’re using.

Paul Jackson: But from me now, this THEOS Cybernova was presented by myself, Paul Jackson, together with Alex Hudelot. The studio engineer and editor was Roy D’Monte. The executive producer was myself and Ian Carlos, and this podcast is a co-production between THEOS Cyber and W4 Podcast Studios in Dubai.

Thank you very much, and see you next time.

Episode Summary

What does it take to grow a cybersecurity startup into a trusted leader in the industry? In this inaugural episode of THEOS Cybernova, host Paul Jackson sits down with Alex Hudelot, founder of THEOS, to discuss the company’s beginnings, the challenges of scaling a business, and the vision for its future.

Alex shares his personal journey from cybersecurity consultant to entrepreneur, the inspiration behind THEOS, and why he decided to step aside as CEO to focus on innovation and technical leadership. Together, they explore the evolving cybersecurity landscape, the importance of building resilient teams, and what lies ahead for THEOS in its mission to become a leader in the Asia-Pacific region.

Tune in for insights into leadership, collaboration, and why timing and teamwork are essential to success in the fast-paced world of cybersecurity.

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